About Power Performance Food
Fueling active bodies with intelligent nutrition since our first day. We believe that proper snacking is the foundation of athletic performance.
Our Editorial Mission
Power Performance Food began with a simple observation: athletes in South Africa were forced to choose between convenience and nutrition. Most available snacks were either packed with empty calories or required elaborate preparation. We knew there had to be a better way.
Our founding team included marathon runners, CrossFit competitors, and nutrition enthusiasts who were frustrated by the limited options available locally. We spent months researching protein sources, carbohydrate timing, and ingredient quality to create snacks that actually fuel performance rather than just satisfy hunger.
Today, we remain committed to that original mission: delivering scientifically-formulated snacks that support active lifestyles across South Africa. Every product we develop starts with the question: "Would we eat this before our own training sessions?"
Our Mission
"To empower active people across South Africa with nutrient-dense snacks that enhance performance, recovery, and overall well-being—without compromise on taste or convenience."
We measure success not by profit margins, but by the stories of athletes who discovered they could perform better with smarter snacking choices.
Our Core Values
Quality First
Every ingredient is selected for nutritional merit. We refuse shortcuts, artificial additives, and ingredient lists we cannot pronounce.
Evidence-Based
Our formulations are informed by sports nutrition research and athlete feedback. We stay current with emerging science and adjust our approach accordingly.
Transparency
We share our sourcing practices, manufacturing standards, and nutritional data openly. No mystery ingredients, no misleading claims.
Local Impact
We source from South African suppliers whenever possible and invest in our communities. Your purchase supports local farming and manufacturing.
Meet Our Leadership Team
Passionate athletes and nutrition professionals dedicated to redefining performance snacking in South Africa.
Thabo Mthembu
Founder & Head of Product Development
Former competitive marathon runner with 12 years of experience in sports nutrition. Thabo holds certifications in sports dietetics and has worked with elite athletes across multiple disciplines. His vision is to make high-performance nutrition accessible to every active person in South Africa, from weekend warriors to elite competitors. When not developing new recipes, he runs ultra marathons across the Eastern Cape.
Amara Okafor
Operations & Supply Chain Director
Operations specialist with 8 years in food manufacturing and quality assurance. Amara ensures that every batch meets our rigorous standards and that our sourcing practices align with our values. She has built relationships with local farmers and suppliers across South Africa, creating a network that supports both quality and sustainability. Her attention to detail is legendary within the team, and she takes personal responsibility for product excellence.
James van der Merwe
Senior Nutritionist & Research Lead
Registered dietitian and sports nutrition specialist with a master's degree in exercise physiology. James stays at the forefront of nutrition science, continuously evaluating new research to inform our product development. He has collaborated with university sports programs and works with individual athletes to ensure our formulations address real performance needs. His passion is bridging the gap between cutting-edge research and practical, accessible snacking solutions.
Milestones & Recognition
Product Categories
Protein bars, energy bites, and performance blends—each category rigorously developed and tested.
Trusted by Athletes
Used by marathon runners, CrossFit athletes, rugby players, and fitness enthusiasts across South Africa.
Local Suppliers
Direct partnerships with South African farms and manufacturers supporting quality and sustainability.
Quality Certified
Manufacturing facilities meet international food safety and quality standards.
What Athletes Say About Us
"I've tried countless energy bars and protein snacks over my 8 years of competitive running. Power Performance Food products are genuinely different. The taste is excellent, the energy sustains me through long training sessions, and I can actually pronounce every ingredient. This is what performance nutrition should be."
Sarah Khumalo
Marathon Runner, Cape Town
"As a CrossFit coach, I recommend products I truly believe in. The protein bars have become my go-to for post-WOD recovery—my athletes see noticeable differences in their recovery time. Best part? They actually taste good enough that people request them specifically. That says everything."
Marcus De Villiers
CrossFit Coach, Johannesburg
"I manage a rugby academy with 40+ young athletes. We switched our team snacks to Power Performance Food because we wanted something that actually supports their training. The difference in energy levels, recovery, and team morale has been remarkable. The athletes request these specifically now."
Sipho Nkosi
Rugby Academy Director, Durban
"Transparency matters to me. I appreciate that Power Performance Food openly shares their sourcing and ingredient choices. Not just marketing speak—they genuinely practice what they preach. As a fitness enthusiast with dietary restrictions, finding snacks I can trust has been game-changing."
Lisa Chen
Fitness Entrepreneur, Pretoria
Discover Our Editorial Resources
Explore our comprehensive articles, tips, and guides on sports nutrition, performance optimization, and active lifestyle strategies.
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Our Commitment to You
Scientific Integrity
Every claim we make is supported by evidence. We work with nutrition researchers and update our formulations based on emerging science.
Community First
We listen to athlete feedback and regularly adjust our products based on real-world performance data and user experiences.
Full Transparency
Read our sourcing practices and educational disclaimers to understand exactly what we stand for.
Get in Touch
Have questions about our company, products, or editorial content? We'd love to hear from you.
Visit Us
Adderley Street 157
Port Elizabeth, South Africa
Contact Us
Email: [email protected]
Phone: +27 915 378 105
For editorial feedback, content questions, or partnership inquiries, please contact our editorial team.